I’ve been working on Building Something From Nothing – How I’ve Built Organizations With No Money And How You Can Do It Too for about 8 months or so, and it took on a real urgency with the COVID-19 Virus Crisis. To do my part, I’m making the Google Doc version available for free immediately. Over time, I intend to polish up the book, which right now, is really just a manuscript. Please allow me a month or two to develop some graphics, design a cover, figure out the index, all that good stuff. Then I’ll publish it as a pdf, and probably as an e-book as well.
More to come. For now, here’s the promo text I’ve come up with in the early going:
Out Of Work?
In a down economy, you have two options. The traditional route is pounding the pavement, chasing every job opening with the hordes, hoping for a break at a job with limited earning capability which you’re likely overqualified for.
Build something for yourself!
For enterprising souls with courage and grit, option two will be the most rewarding path!
In my book, How To Build Something From Nothing – How I’ve Build Organizations With No Money, And How You Can Do It To, I spell out, in detail, various methods and techniques I’ve used in the past to build organizations from nothing.
Create income for yourself while raising your stature among your peers and family.
Make more than a living – make a difference in your community!
By starting an organization like a member association, or my favorite, a chamber of commerce, you can build credibility for yourself and wealth for you and your family.
By starting a company, you can launch your innovation to the benefit of society.
You have a choice. Sit around feeling sorry for yourself, waiting for a job to open up, then hustle over to wait in the lobby with dozens of other job seekers hoping you’ll be the one they select – all so you can go to work building someone else’s dream.
Or, you can start today building something for yourself!
The choice is yours.
The book is only $9. Are you willing to invest $9 in yourself and your career?
At 52 years of age, I’ve struggled along the path of making ends meet in a down economy more than once. I predict you’ll see a resurgence of “jobs” in the 1099 category, meaning instead of a paycheck and benefits you have “unlimited” compensation – as long as you make sales. Many 1099 independent contractor status positions also have the distinct chance to pay zero dollars in any given month, especially early on.
I can’t guarantee you’ll make a living out the gate. I can’t even guarantee you’ll make $100. But wouldn’t you rather build something for you and your community in a worst case, no income scenario, rather than spread the word about someone else’s company at no income?
And why assume you’ll make nothing? If executed properly, you can have your organization up and running in 2-6 months. It may take a couple of years to get to full time income, but income should start flowing shortly after launch. In the book, I explain it all, step by step.
Day 1 – March 16, 2020 Decided late last night to run a virtual conference on COVID-19, see if I can’t lend my skills to somehow assist in the effort to win this war. I got some great advice – it needs focus, like vaccine innovation or The Road Ahead – What The New Normal Will Look Like. There was also a suggestion to keep it Colorado focused. Was advised that any topic will be moving a target because EVERYTHING with this virus is a moving target.
Day 2 – March 17, 2020 – 29 days out from the virtual conference. I’m concerned about pestering people on the front lines of this war, but they are the obvious “panelists.” Assuming, of course, it had a focus, which it doesn’t. Any feedback from the public is welcome. How do you see a virtual conference helping? Who do you want to hear from? If this becomes more of an educational webinar, what topics and experts are recommended?
Here’s Chapter Four from my upcoming book Building Something From Nothing – How I’ve Built Organizations From Nothing With No Money, And How You Can Do It Too:
4 Niche Down – The Smaller The Market, The Better
The first time I heard this, I thought it was stupid. I mean, c’mon, I might not have been a successful business person yet, but I could do simple math. The mortgage market was (I’m just making up a number here) $120 billion a year, and mortgages for teachers who like to play hockey might be $250 million. Maybe. Duh. I wanted to fish in the $120 billion market.
And so I did. Do you think I stood out? (That was a trick question, hell no I didn’t stand out. Quite the opposite. To say I didn’t stand out is to imply I was in the blur somewhere. I wasn’t even in the blur. I was, for all intents and purposes, nothing. No potential customers saw me. I was nothing beyond the presence I cast in the room and on the phone.)
I should have focused on teachers who like playing hockey. I like playing hockey. And I was spending a couple hours every week helping get a statewide initiative passed that would benefit education. Put yourself in the shoes (or ice skates if you will) of a teacher who likes playing hockey. You see me every Friday morning at drop in hockey. If you know I do mortgages for a living – this was another of my problems, few people I knew even knew I did mortgages! – and you know we have shared values, suddenly, don’t I seem like THE ONLY guy who should do your mortgage? You’d be at the bank, and some guy who blends in finds out you’re buying a home and he’s BLAH BLAH this and you hear “5.5%” and you realize my rate is 5.75 but also you like me and it was a LOT of paperwork and you don’t want to do paperwork and this guy is still BLAH BLAHing and you left the dog in the car and you really just want out of the bank. And he can’t believe you won’t do the paperwork! He’ll let you bring the dog in, he wants the sale, bring Poochie on in the bank! But do you? Sure, it’ll save a little money. But you’re already in the process with me. And more importantly, I made sense, I share your values.
That example is way too much about “me.” I think I only had one case like that. And I’m not convinced a lower rate at his bank wouldn’t have cost me the deal!
But that’s not the point.
The point is to niche down. Don’t make a dating app. Make a dating app for Jewish people in your home town and the adjacent localities.
Don’t open a restaurant. Open a farm to table restaurant for families with little children. (Actually, I hate the restaurant business. I don’t like blanket statements, but here’s one: Don’t open a restaurant.)
Don’t’ start a general interest Augmented Reality magazine. Find a niche in AR. Even if you’re not sure of the niche, start selling the ads now – you don’t need the actual magazine yet, remember – and see how you do. The market will lead you to an opening.
Don’t say you sell CBD. Tell people you CBD salve is perfect for firefighters with burns.
Niche down. Better to stand out in a room of five, than to be a blur to millions.
One of the strongest moves you can make to elevate your career – and just as importantly, your professional image – is to appear at a conference as a panelist or a keynote speaker. Here’s what we look for at 20/20 Growth Conferences when selecting panelists.
1 Demonstrate industry knowledge. This may seem obvious. We all want to sit in front of experts if we’re gonna take a day out of our lives for professional growth. The knowledge you possess does NOT have to be your primary job. Maybe you do lab testing. You see we have a session on marketing. You are well versed in the legal limits they can and can’t advertise. That might make you an ideal panelist.
2 Search for “Call for panelist” and “Call for speakers” and use different words. If you’re in trucking, search those combos with the words “trucking” “shipping” “transport” “warehousing” and other industry words you can think of, particularly those of interest to you.
3 Demonstrate some humor. If you make me laugh, and the other person is staid, guess which one my audience wants me to put up on stage?
4 Pitch me. I love it when people reach out and say “Hey, I see you have this session on XYZ, I work in the area of XYZ and just wanted to see if you have openings on that panel?” I love this for a few reasons. First, either I do have an open space, or I don’t. If I don’t, I can add you to the back up list. If I do have an opening on that panel, BAM, you just completed a task for me. Second, and more importantly, you’ve demonstrated interest, which makes you much more likely to be enthusiastic and highly engaged – what my audience wants.
5 Volunteer to jump in last minute to fill in a no-show. This doesn’t happen a lot, but it does happen. And in a pinch, we’re praying you answer the call. This could be your entree to the biggest conferences of all. Try it. It can’t hurt.
6 Look for newer, or even better, first time events. The stage may not be the grandest, but you’re more likely to get on stage at first time events. This is particularly helpful for first-time presenters looking to start a portfolio. And if it’s a success, and you’re at least half decent, they might invite you back.
7 Offer to sponsor. Don’t be afraid to be specific. “I will sponsor the main stage.” This allows you to have a say in the look and feel of the stage. You may want to upgrade the stools to plush chairs. With your company name behind you side by side with the event name, this could be advertising dollars well spent.
8 Start a portfolio. If you have ever held a microphone in front of more than two people, and you have a picture of it, put it in a pdf or slide deck about you. I know, your Mom said don’t brag about yourself. Tell Mom’s voice inside your head you’re doing it for the team. Mom also said be a team player.
If you do get a panelist slot, make sure to get a complete video, starting before you go on stage, filming you walking on stage, film the whole deal, and film yourself walking off. This is gold content you can use for years. At 20/20, we offer a package of edited video clips of panelists walking on the stage, listening at the session, and of course, at least one clip of them talking at the session.
Also have someone snap some still photos of you up on stage. Consider hiring a professional photog to follow you around all day. Those still photos will be content gold. It doesn’t matter if the audience is small, most of the pictures won’t show the audience. If you do have a huge audience, shoot a selfie from the stage with the crowd behind you. And take some pictures of the crowd.
Conferences can be a huge boon for your image and your company’s image. We’re always accepting panelist nominations at 20/20 Growth Conferences – including self-nominations.
Don’t be shy. Every day you grow as a leader in your industry and in your community. Offer yourself up to conference in your area today!
Greg Conley of the American Vaping Association will come to Denver to lead a panel discussion on VAPI at the Cannabis Public Policy Conference on March 5th & 6th. At 20/20 Growth, we push everyone to look beyond talk. We seek action steps and results from all our breakout sessions.
The panel for this Cannabis Vaping session is still coming together. If you are, or anyone you know is, qualified to speak on the topic of vaping and is willing to be a part of panel that will push for something like proposed national standards, ask them to email info@2020GrowthConferences.com.
You do not need previous conference experience to be an expert in your field. This panel is a great opportunity for a leader – or a future leader ready to emerge – in the vaping sector of the cannabis industry.
The Cannabis Public Policy Conference is March 5-6 in Denver, CO. The goal is to further normalize cannabis policies in the following areas: Packaging, Sustainability, Patents and Plant Matter, Social Equity, Vaping, Hemp, Delivery, Marketing, Cannabinoid Manufacturing, Social Media, Public Consumption, National Distribution, Banking, and IRS 280E.
For the full list of panelists, which includes Ean Seeb, Cindy Sovine, Andrew Kline and Roz McCarthy, visit https://2020growthconferences.com/cannabis-public-policy-conference-panelists/
For the full conference schedule, visit https://2020growthconferences.com/schedule/
General Admission tickets are $100. Leave your email address at the site to receive a discount code.